Choosing Applied Sociology

After working in the policy world in Massachusetts for many years, going back to graduate school in Sociology felt like going to a candy store in the country* every day, where I could read interesting books, have stimulating conversations, learn how to do research, and then write about it.  I admired my professors, and I was kind of amazed that their job was to take me seriously and support my development as a scholar. Later, while I was working on my dissertation, I got a job teaching part-time in a local university while a full-time professor went out on leave. It was challenging; it was fun; and it was an incredible opportunity to experiment with pedagogy. I learned that I loved teaching, and over the next two years, got hired to teach a wide range of sociology classes – about families, sex and gender, feminism, work, and women and leadership – at several other Boston universities. 

But the more I learned about the full-time tenure-track teaching world, the more I realized it was just not my thing. First off, I couldn’t imagine “starting over” again at the bottom of the career ladder, with what could be six grueling years of slogging towards tenure. Nor could I imagine the idea of a job for life – the promise of tenure – working with the same folks for the next few decades (apologies to my mythical could-have-been colleagues!). Call me fickle, but I enjoyed changing jobs every few years, having new and varied challenges, and working with a diverse array of people. 

Learning on the job

By luck, while I was taking research methods classes, I was offered a small consulting job to evaluate the impact of a well-established training program on its activist participants. Here was an opportunity to put my newfound knowledge to use.  Except that no one was teaching how to evaluate social programs in sociology graduate programs!  I did have some experience with “program evaluation”. When I was directing a statewide child care project that was federally funded, some guy was hired by the state to evaluate my program. He met with me once at the beginning of the project, and at the end, he wrote a glowing report.

Every so often, I wondered if he’d be back. In the end, he really had no basis upon which to evaluate the strengths and challenges the project was facing – and believe me, there were plenty. But I wasn’t going to complain if he was phoning it in!

Since I had no idea how to evaluate a program, I hired someone who did, and for the next few years, she trained me and my sociologist friend, Claire, in how to use research skills to evaluate social programs. I never intended to continue doing this "applied" work for the next 20 years, but that is essentially what has happened. When I first started, I wasn't very good at it, and I thought it was boring. But a couple decades later, I have learned a whole lot about how to do it well, and (luckily) find this work fascinating.

Making a choice to be an applied sociologist

The choice to be an “applied sociologist” is not a rejection or devaluation of academic sociology. It is a choice that is, in part, a function of economic imperatives – a tight job market, especially if you don’t want to move - but also a choice to make a different kind of difference. To impact the social world through organizations that are impacting people:  through service, through organizing, and through education and advocacy, in the areas of public health, education, urban planning, climate change, arts and arts education and many more.

I have learned that it makes me happy to use the research and writing skills I learned in graduate school as a tool to help promote social change, through the vehicle of strengthening nonprofit organizations and improving philanthropic decision-making. Once considered the stepchild of the field, applied sociology is now gaining prominence, but largely because the economy has not produced the plethora of academic sociology jobs once predicted.

“Close to a perfect match”

In a 2013 article in Inside Higher Ed, Roberta Spalter-Roth, from the American Sociological Association, commented that “In sociology, there is close to a perfect match between available jobs and new Ph.D.s” (https://www.insidehighered.com/news/2013/08/06/sociology-job-market-continues-recover-steadily). But this is only if you factor in the many government, nonprofit and research analyst jobs out there that require the skills and sociological perspectives learned in graduate school. Spalter-Roth notes that these jobs often pay more than university teaching positions, but graduates rarely know about them and professors may even discourage their students from entering these professions.

This year, my applied sociology friends and I agree that the “applied route” seems to be gaining some traction, with increased interest from universities and professional associations. A number of us have been on a (minor) speaking circuit, talking to graduate students at the request of sociology departments about choosing applied sociology as a career. And this year, the Sociology Department of a major research university, Boston College, hired me to teach a course on Evaluation Research.  (Kudos to BC Sociology for recognizing the importance of this avenue for sociologists-in-training!) 

Panel at Sociologists for Women in Society: Choosing Applied Sociology (sponsored by the Career Development Committee)

Given this increased interest, and what I believe is a need for sociologists to promote the health and well-being of organizations and communities using research and sociological principles, I organized a panel on this topic at an annual meeting of my favorite national feminist sociology organization, Sociologists for Women in Society.

The panel included three distinguished applied sociologists from the DC area, where the meeting was held, who presented about why they chose this route of practice, what they do and for what populations, and how they incorporate sociological principles into their work, framed by a race, class, gender lens.

The speakers, all based in DC, included Tekisha Everette, a lobbyist for the American Diabetes Association; Andrea Robles, a research analyst at the Corporation for National and Community Service; and Chantal Hailey, who ran evaluation projects at the national Urban Institute and elsewhere, and is currently a sociology doctoral student at NYU. One other panelist, Rita Stephens, was not able to make it because of a blasted snowstorm, but she would have rounded out the panel very nicely as she works at the State Department. The three women spoke to a standing and sitting room only crowd at the meeting, followed by numerous informal conversations, attesting to the fact that there is a hunger for this kind of work.

In my next couple of blog posts, I will allow these amazing women’s words speak for themselves. I hope that their words stimulate a dialogue about the value of and choice to pursue sociology outside of the academy. Based on the remarkable response at this meeting and in classrooms where I talk about applied sociology, my sense is that sociologists want to know about alternatives to working within academia. The words of these speakers inspired me and I hope they inspire you.

                  “I was interested in doing applied work that could lead to positive social   
                  change. Somehow, it seemed like I wanted to be part of making the world
                  a better place."
                                                         Sociologist, Andrea Robles
                                                         Corporation for National and Community Service

                                                                     

Check out this excellent blog post by Dr Zuleyka Zevallos, Research and Social Media Consultant with Social Science Insights in Australia, called What is Applied Sociology?, published in Sociology at Work:  Working for Social Change:  http://sociologyatwork.org/about/what-is-applied-sociology/

*Brandeis University, which is actually in the suburb of Waltham, Massachusetts, but looked like the country to this city girl!